How behavioural science can boost the green transition


“We have become accustomed to using energy at any time, in unlimited amounts. Changing this belief is one of the biggest challenges of the energy transition. It is also a change that can entail a decrease in comfort. That´s why we want to shift the perception of using electricity as a commodity that I use when I want – to a more social concept, where it is a shared, common resource that affects other people and our environment,” explains ebalance-plus partner Jaroslaw Kowalski, IPI, Poland.